From the monthly archives:

November 2009

How to Clean Up Your GMail Contacts

Nov. 30, 2009

People who I email on a routine basis, or whose addresses I want to store for a purpose, are part of a default folder called “My Contacts” and I can add, edit, and delete people and addresses whenever I want.
For a reason only known to Google Mail developers, the application was created with another default [...]

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Challenging You Not to Skip

Nov. 30, 2009

If you missed the groundbreaking Oliver Wyman report of January 2008 that surveyed 1,000 consumers about their television-viewing habits in the United States, Europe, and Asia, would it surprise you that 25% owned a digital video recorder, such as TiVo, and 20% intended to purchase a DVR that year?
I imagine if the company followed-up with [...]

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365 Top Blogs You Should Read Today

Nov. 26, 2009

While I can suggest 365 blogs culling different lists of mine, I’m not going to suggest any.
For the better part of 18 months, AriWriter has tried to share with you best practices in social media and online marketing. Focus in on the word social. A big part of that involves you. You are the reason [...]

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Thanks for Being Part of My Life

Nov. 25, 2009

By the time I retweeted Rachel Happe’s retweet of Claire Flanagan’s retweet of Gia Lyons’ retweet of Jeff Moriarty’s tweet of the Muppet Studio’s video upload that started a social networking frenzy yesterday, there were 420 views.
I see over 1.5 million views today.
There is no better flattery than imitation, some say, so in the spirit [...]

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Defining Social Media

Nov. 24, 2009

Before you drink the Kool-Aid and recognize you can’t afford wasting time with social media, take a step back and understand what social media is — and what it is not.
If Wikipedia is the king of definitions then social media is “used to describe media which are formed mainly by the public as a group, [...]

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Install Website Ads and Risk Losing Customers

Nov. 23, 2009

In the job market for management consulting, marketing/advertising, or government relations positions, I visit LinkedIn and Craigslist on a daily basis.
After meeting Monster.com’s social media manager, Katrina Kibben, last week at a networking event, I reflected I hadn’t visited the job search website in a few years.
I pointed my website to monster.com — and was [...]

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Dumbfounded by Customer Service

Nov. 23, 2009

I wear eyeglasses and sporadically enter random optician offices to request adjustments. The cosmetic changes last no longer than five minutes, and I’m never charged.
When I bring my car into Jiffy Lube for an oil and filter change, air pressure in the tires is typically checked by the mechanics without their asking me and filled [...]

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