Comments on: As Advertising Dies, What of Newspapers? http://ariwriter.com/as-advertising-dies-what-of-newspapers/ Strategies and tips on social media and online marketing Fri, 20 Nov 2009 12:20:22 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Ari Herzog http://ariwriter.com/as-advertising-dies-what-of-newspapers/comment-page-1/#comment-2263 Ari Herzog Mon, 24 Nov 2008 17:22:21 +0000 http://www.ariwriter.com/?p=980#comment-2263 Ahh, but if you forget about convergence and adaptation and retreat to the profiteering objective of business, newspapers receive profit through advertising. If you remove the advertising, do you have a newspaper? I don't advertise on this blog; is my value any less than the New York Times? Ahh, but if you forget about convergence and adaptation and retreat to the profiteering objective of business, newspapers receive profit through advertising. If you remove the advertising, do you have a newspaper?

I don’t advertise on this blog; is my value any less than the New York Times?

]]> By: Craig http://ariwriter.com/as-advertising-dies-what-of-newspapers/comment-page-1/#comment-2259 Craig Mon, 24 Nov 2008 15:37:42 +0000 http://www.ariwriter.com/?p=980#comment-2259 Newspapers are adapting though. The NY times has online blogs and entices more marketing to drive people to the online content. http://www.nytimes.com/ref/topnews/blog-index.html. They have so many different topics to read. I don't think newspapers will ever fully die out. Too many people who enjoy reading and holding onto the physical aspect to the paper. It enhances the users experience, which is why I feel no traditional channel or media will ever fully die out. Newspapers are adapting though. The NY times has online blogs and entices more marketing to drive people to the online content. http://www.nytimes.com/ref/topnews/blog-index.html. They have so many different topics to read. I don’t think newspapers will ever fully die out. Too many people who enjoy reading and holding onto the physical aspect to the paper. It enhances the users experience, which is why I feel no traditional channel or media will ever fully die out.

]]> By: Harold Cabezas http://ariwriter.com/as-advertising-dies-what-of-newspapers/comment-page-1/#comment-2224 Harold Cabezas Mon, 24 Nov 2008 04:07:41 +0000 http://www.ariwriter.com/?p=980#comment-2224 Yes, convergence. Newspapers will still be around but their function will expand. Go outside of Penn Station on any Friday. You will find people 'hawking' free NYPost's, NYDN's, or other publications for FREE. These free editions are, more and more, being sponsored by different companies or entertainment venues/events to create a buzz not only for the Sponsor, but for the newspaper as well. Newspapers of the future are being/will be asked to be more of a complete marketing solution for their clients. It will no longer be suffice to just service thousands of readers daily or weekly-the paper must engage them at transportation stops, retail locations, community gatherings, sporting events, etc, utilizing digital and mobile to drive them to those aforementioned locations and assist in brand-run promotions. As circulation continues to drop, it is the only way newspapers will stay relevant in the marketing mix. Yes, convergence. Newspapers will still be around but their function will expand. Go outside of Penn Station on any Friday. You will find people ‘hawking’ free NYPost’s, NYDN’s, or other publications for FREE. These free editions are, more and more, being sponsored by different companies or entertainment venues/events to create a buzz not only for the Sponsor, but for the newspaper as well.

Newspapers of the future are being/will be asked to be more of a complete marketing solution for their clients. It will no longer be suffice to just service thousands of readers daily or weekly-the paper must engage them at transportation stops, retail locations, community gatherings, sporting events, etc, utilizing digital and mobile to drive them to those aforementioned locations and assist in brand-run promotions.

As circulation continues to drop, it is the only way newspapers will stay relevant in the marketing mix.

]]> By: Robert barr http://ariwriter.com/as-advertising-dies-what-of-newspapers/comment-page-1/#comment-2180 Robert barr Sun, 23 Nov 2008 19:14:34 +0000 http://www.ariwriter.com/?p=980#comment-2180 Papers will be driven strictly online but once the WSJ drops membership model they will once again be at mercy of ad revenue only. Then the real consolidation will come. Along with the bloodletting. Papers will be driven strictly online but once the WSJ drops membership model they will once again be at mercy of ad revenue only. Then the real consolidation will come. Along with the bloodletting.

]]> By: Duncan Alney http://ariwriter.com/as-advertising-dies-what-of-newspapers/comment-page-1/#comment-2179 Duncan Alney Sun, 23 Nov 2008 19:02:46 +0000 http://www.ariwriter.com/?p=980#comment-2179 Convergence works. Newspapers like the NY Times will stick around because they can deliver awareness plus they have a fantastic online version available to subscribers, powered by a robust Endeca enterprise search tool that offers archives that reach back to the 1800's. Of course NYT has also embraced new media. They have a tool that even looks like a newspaper on your computer (BUT that tool is not offered for a mac/apple). I use the twitter tinyurls all the time. NYT online is deep but the paper still rules are far as Im concerned. Readability on large news pages is immensely better. I already spend far too mcuh time in front of my computer. My thoughts are newspapers need to offer better advertising models - bidding, pay per click, pay per action, and how about human interaction. Lets get a smart person to recommend advertising based on the consumers browsing history. Convergence works. Newspapers like the NY Times will stick around because they can deliver awareness plus they have a fantastic online version available to subscribers, powered by a robust Endeca enterprise search tool that offers archives that reach back to the 1800’s. Of course NYT has also embraced new media. They have a tool that even looks like a newspaper on your computer (BUT that tool is not offered for a mac/apple). I use the twitter tinyurls all the time. NYT online is deep but the paper still rules are far as Im concerned. Readability on large news pages is immensely better. I already spend far too mcuh time in front of my computer. My thoughts are newspapers need to offer better advertising models – bidding, pay per click, pay per action, and how about human interaction. Lets get a smart person to recommend advertising based on the consumers browsing history.

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