Best Practices
Social media ushers in a new way to operate in business, nonprofits, and government. In November 2008, I started an advice column on best practices in social media written by field experts. Some are written in Q&A style, and others are guest posts from their computer screens to yours.
It is my hope that you can learn from them, and they from you.
If you are interested in participating, please email me.
- Guest Interview with Mr. and Ms. Teagan: Analyzing Pornography, Parenthood, and Public Relations
- Guest Post by Daniel Brenton: It Comes Down to Authenticity
- Guest Video Post by Marc Meyer: Patience, Participation, and Engagement
- Guest Interview with Ben Wayne: Why Online Video Marketing is Effective
- Guest Post by Ethan Yarbrough: Lessons Learned
- Guest Interview with Stoya: Sex Starlet Talks Back
- Guest Post by Mark Havenner: How to Cure Twitter Block
- Guest Post by Brent Arslaner: The Next Generation of Lead Generation
- Guest Interview with Stevie Wilson: Crafting a Voice of Glamour
- Guest Post by Jillian York: How Twitter Enhances Me
- Guest Post by Christopher Gabriel: The Carousel of Social Media
- Guest Post by Ari Adler: Striving to Contribute
- Guest Post by Stephen Tiano: How I Make Books With the Internet
- Guest Post by Bob Ashley: Why I’m Mr. Lonely
- Guest Interview with Chris Rasmussen: Looking at Government 2.0 Social Tools
- Guest Interview with Heidi Cool: How a University Experiments With Social Media
- Guest Interview with Dave Ruller: How Blogging Facilitates Civic Engagement
- Guest Interview with Rachel Kay: How Social Media Impacts Public Relations
- Guest Interview with Dave Fletcher: Social Media and E-Government

Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
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