Comments on: Britney Spears Bares All – Are You?

By: Ari Herzog

Ari Herzog — Thu, 04 Dec 2008 06:29:58 +0000

Duncan: Lauren or her team didn’t engage me or otherwise ask me to write about Britney. I found it a fascinating project, as it related to similar pieces I’d written about Barack Obama and Tina Fey, err, Sarah Palin.

Anon: You provide useful comments but why be anonymous and why hide behind a fake email address? I feel baited if I respond.

By: Anon

Anon — Wed, 03 Dec 2008 22:14:09 +0000

This is certainly an online media blitz, but where is the success metric?

Just because Twitter is a component to the marketing campaign you can not claim the campaign as successful as successful. The (perceived) authenticity of the communication needs to be intact for this to work — reading to Tweets from a marketing manager at AMC is not the same as reading Tweets from Don Draper.

By: Kikolani | Poetry, Photography, Blogging Tips

Kikolani | Poetry, Photography, Blogging Tips — Wed, 03 Dec 2008 18:58:05 +0000

I would say I am more transparent online than I am in person, since more of my true thoughts and feelings come out in my writing than when I am speaking to others.

I’m not sure how promising 500 comments on Youtube is though. I have read some of the worst comments on unmonitored videos than I have seen anywhere else.

~ Kristi

Kikolani | Poetry, Photography, Blogging Tips´s last blog post..Guilty Pleasures

By: Duncan Alney

Duncan Alney — Wed, 03 Dec 2008 18:17:29 +0000

Ari: some questions and thoughts.

1. Yes there are comments but didn’t see too many real conversations. Did I miss something?

2. How many non social media geeks understand the difference between Lauren and Britney’s tweets. And how do we know who is doing them anyway for real.

3. A few months ago, most people questioned if Britney could even return. She represents well produced music with an emphasis on dancing and other productions – videos, shows etc.And now with millions behind her marketing machine. How can the majority compete with this level of effort. I say they can based on authenticity, transparency, and real conversations. In my opinion this is push marketing adapted for the social space.

4. Was this based on Lauren engaging you? Or you being interested in the effort.

Just wondering…

Duncan

By: Stuart Foster

Stuart Foster — Wed, 03 Dec 2008 17:43:57 +0000

Personally...I think the most important thing you can do online is be transparent. People will eventually find out if you are trying to hide something nefarious about yourself, it's just the way things go. Perhaps because I am a Millenial I believe in this more strongly then others...but if you are marketer (say you are a marketer; if you are a customer service rep (say you are a customer service rep); if you are a pirate (say "aaaarggh"). Just be yourself...if Britney can, you certainly can too. Stuart Foster´s last blog post..Finding Your Home Base

By: CMD

CMD — Wed, 03 Dec 2008 16:26:11 +0000

Hey Ari, nice post and riveting content, sort of.

I think you really present a great example for us to work with here. However, I don’t hear – and maybe that just gives me the room to speak – much talk about the people who find themselves riveted enough … to comment 500 times.

Personally, and I am in marketing, I am in communication, I see the ‘need’ to be reflected as a large part of what the Spear’s Team has accomplished. And let me explain; Barack Obama, it was said during the race gave hope to so many – and particularly those (a) children who might come from a divorced home (b) the African-American community, (c, people hoping for an intelligent leader – whoops, d,e) etc. etc.

Spears, I believe, represents (possibly to an even more impulsive and compulsive crowd) this opportunity to represent the dreams of the enthusiasts, the music/ poster/ + buyers. Those girls get to pretend rock stars when she sings right?

What motivates these people (maybe us – certainly at times us) is a combination of both external and internal drivers.

(thanks for the chance to comment – will check back,
& best 2u)