From the category archives:

Best Practices

Guest Post by Kenneth Weiss: When Social Media Becomes Slightware, Your Brand Does Not Stand a Chance

Sep. 7, 2009

Back when the last puff of air was escaping the Internet bubble, I wrote a column for a business publication on the inability of companies to incorporate the brand into their websites. Companies bought content management systems and used prepackaged templates; emails were forwarded to customer service black holes; atrocious stock photography was used repeatedly; [...]

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Guest Post by Craig Kessler: Building Blocks of Me

Jul. 27, 2009

I don’t remember when I first found Ari’s blog. I recently moved from New York to the Washington, D.C. metro area to take a job helping with being the community manager of BudgetPulse, a free personal budgeting software web start-up that I knew nothing about and wanted to try something new within the internet [...]

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Guest Post by Daniel Brenton: It Comes Down to Authenticity

May. 4, 2009

Daniel Brenton is on the road to find the meaning of existence. Raised in the American Midwest and now living in Las Vegas, he is the co-author of the science-fiction novel, “Red Moon.”
“The secret of success is sincerity. Once you can fake that, you’ve got it made.”
–Jean Giraudoux
I gave a 25-minute presentation last year to [...]

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Guest Video Post by Marc Meyer: Patience, Participation, and Engagement

Apr. 27, 2009

Marc Meyer (@marc_meyer) is the social media director and principal of Direct Response Marketing Group and maintains a blog, Direct Marketing Observations.
Part 1

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Guest Interview with Ben Wayne: Why Online Video Marketing is Effective

Apr. 27, 2009

Benjamin Wayne is the founder, president, and CEO of Fliqz, a B2B provider of plug-and-play video solutions. Fliqz (@Fliqz) targets small and medium-sized businesses, offering them the ability to upload video content, and a host of other turnkey functions from embedding to streamcasting to customizing.
Ben responded to my HARO query for best practices in social [...]

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Guest Post by Ethan Yarbrough: Lessons Learned

Apr. 20, 2009

Ethan Yarbrough is the president of Allyis, a technology development and staffing firm in the state of Washington.
Lessons Learned: Extrapolating value from failed attempts building social networks
I’ve read a number of blog posts that counsel readers about what to ask a social media expert before doing business with them. Invariably, one of the questions that [...]

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Guest Interview with Stoya: Sex Starlet Talks Back

Apr. 13, 2009

Meet Stoya, a rising icon in the adult entertainment industry.
Contrary to stereotype, she MySpaced since the beginning, maintains an 18-month-old XCritic-hosted blog, and tweets as @Stoya. She understands technology and prowls with a BlackBerry, G1, and laptop.
In January 2009, AVN named her Starlet of the Year.
A follow-up to my January blog post on Twitter porn, [...]

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