From the category archives:

BrandCustomer

Branding the Los Angeles Times on Twitter

Dec. 21, 2008

Everyone is debating whether brands belong on Twitter.
Mark Drapeau, Lon Cohen, Jonathan Kash, Tamar Weinberg, and Mitch Joel are asking smart questions about brand transparency, brand communication, and corporate vs personal branding.
Can you think of a better lead-in to focus on the LA Times?
Over the course of five hours earlier this month, California resident Sylvia [...]

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Dear Brands: Will You Talk to Me on Twitter?

Dec. 5, 2008

Dear companies large and small,
I am baiting you in a Twitter experiment. Are you open to hear it?
After some preliminary background, I will explain the details at the bottom of this post…
First: While Peter Kim provides us with 324 brands conducting social media marketing, John Cass indicates a mere 64 companies of the Fortune 500 [...]

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