From the category archives:

Business

Introducing an Online Budgeting Tool

Nov. 10, 2009

As we struggle to make ends meet in tough economic times, there are many well-written blogs that focus on personal development and budgeting. If you identify yourself needing this help, do read on…
Recommended sites on living frugally and being successful include advice by Steve Pavlina, Erica Douglass, and Lynnae McCoy. Echoing my suggestions 12 months [...]

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Social Media: Banning vs Blocking

Oct. 29, 2009

I am sorry I have to write this but it appears some of the leading technology journals are unable to agree on the difference between a ban and a block. If I didn’t know better, some editors might think the two verbs are synonyms.

The facts
On October 6, 2009, IT staffing firm Robert Half International released [...]

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Are Restaurant Managers Monitoring the Web?

Oct. 5, 2009

I posted the following review of the Apollo Restaurant in Boston a few hours ago on Yelp, a peer-review website enabling anyone to post candid reviews of any storefront or office, though mainly restaurants and bars. Not just good vs bad, but why? While Zagat and similar guides provide objectivity, they lack emotion.
Despite dozens of [...]

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Guest Post by Kenneth Weiss: When Social Media Becomes Slightware, Your Brand Does Not Stand a Chance

Sep. 7, 2009

Back when the last puff of air was escaping the Internet bubble, I wrote a column for a business publication on the inability of companies to incorporate the brand into their websites. Companies bought content management systems and used prepackaged templates; emails were forwarded to customer service black holes; atrocious stock photography was used repeatedly; [...]

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Pros and Cons of 5 Venture Capital Websites

Aug. 26, 2009

Perusing the web for venture capital firms and randomly clicking links, I’m disappointed at the static and outdated content out there.
1. CMEA Capital
The company claims to “partner with extraordinary people” — so where are they? What are their names and what do they look like? Buried in the site navigation are team members’ faces, [...]

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More Proof Why PR is About the People

Aug. 19, 2009

In the wake of a heavily-commented blog post I wrote five months ago that attributed David Mullen to the notion that PR is best defined as people relations and not public relations, I question why so-called A-List bloggers and marketing professionals who were targeted by Beth Brody’s PR firm today aren’t calling this principle into [...]

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Satisfy Idiotic Customers or Protect Your Rep?

Aug. 12, 2009

Alex Kjerulf provides five reasons why the 1909 saying, “The customer is always right” is wrong.
He cites Danish IT firm ServiceGruppen as evidence of his third reason that some customers are bad for business:
One of our service technicians arrived at a customer’s site for a maintenance task, and to his great shock was treated very [...]

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