From the category archives:

Questions

5 People I Would Interview Tomorrow

Aug. 14, 2009

“If you could have a one-on-one with anyone about social media or corporate word of mouth, who would it be?” asked Aidan Nulman to me last month.
That’s a good question. I’ve written about being inspired by Seth Godin and led by Chris Brogan–but I wouldn’t place them on a pedestal for learning word of mouth [...]

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How to Blog: One Topic or Many?

Aug. 5, 2009

Brad Marley recently asked me the following question:
I read a lot of advice blogs that say it’s necessary that your blog has a specific focus to drive readership.
My blog, which I began five months ago, has a PR/social media slant to it, but I cannot write about that topic 24/7.
Should I stick to one topic? [...]

10 comments Read the full article β†’
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