Comments on: Do Your Customers Believe in Your Mission Statement? http://ariwriter.com/do-your-customers-believe-in-your-mission-statement/ Strategies and tips on social media and online marketing Fri, 20 Nov 2009 12:20:22 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: How Do You Feel Buzz? Willing to Prove It? -- AriWriter http://ariwriter.com/do-your-customers-believe-in-your-mission-statement/comment-page-1/#comment-1263 How Do You Feel Buzz? Willing to Prove It? -- AriWriter Fri, 07 Nov 2008 21:05:42 +0000 http://www.ariwriter.com/?p=706#comment-1263 [...] Think about your business or organization and determine if you believe in your mission statement. [...] [...] Think about your business or organization and determine if you believe in your mission statement. [...]

]]> By: Looking back at October | by Ari Herzog http://ariwriter.com/do-your-customers-believe-in-your-mission-statement/comment-page-1/#comment-1148 Looking back at October | by Ari Herzog Sun, 02 Nov 2008 11:01:35 +0000 http://www.ariwriter.com/?p=706#comment-1148 [...] Do Your Customers Believe in Your Mission Statement? [...] [...] Do Your Customers Believe in Your Mission Statement? [...]

]]> By: Ari Herzog http://ariwriter.com/do-your-customers-believe-in-your-mission-statement/comment-page-1/#comment-1050 Ari Herzog Thu, 30 Oct 2008 04:29:29 +0000 http://www.ariwriter.com/?p=706#comment-1050 Thanks for piping in, David. It's great to know you're monitoring for your name or your book, indicating to me you're already better than any of those three companies which have yet to respond! I love your last line, Rebecca: "egocentric, corporate stupidity." Companies may not be stupid, but they're close. Thanks for piping in, David. It’s great to know you’re monitoring for your name or your book, indicating to me you’re already better than any of those three companies which have yet to respond!

I love your last line, Rebecca: “egocentric, corporate stupidity.” Companies may not be stupid, but they’re close.

]]> By: Rebecca Blackwell http://ariwriter.com/do-your-customers-believe-in-your-mission-statement/comment-page-1/#comment-1029 Rebecca Blackwell Tue, 28 Oct 2008 14:33:21 +0000 http://www.ariwriter.com/?p=706#comment-1029 I love this post. Most mission statements are written, lazily, from the perspective of the company rather than the perspective of the customer. Which is crazy when you think about it since the mission statement is for the customer. Further - mission statements should also do something to motivate and connect with employees and partners. I don't suppose the language in most corporate mission statements does much to further that aim as well. Years ago my husband worked for a company who proudly displayed their "mission statement" as, "To be all we can be." They even printed a sign and hung it in their offices. That will always stick in my mind as the prime example of egocentric, corporate stupidity. <abbr><em>Rebecca Blackwell´s last blog post..<a href="http://www.naturalmarketingblog.com/marketing-in-businesses/customer-service-is-marketing" rel="nofollow">Customer Service is Marketing</a></abbr></em> I love this post. Most mission statements are written, lazily, from the perspective of the company rather than the perspective of the customer. Which is crazy when you think about it since the mission statement is for the customer.

Further – mission statements should also do something to motivate and connect with employees and partners. I don’t suppose the language in most corporate mission statements does much to further that aim as well.

Years ago my husband worked for a company who proudly displayed their “mission statement” as, “To be all we can be.” They even printed a sign and hung it in their offices. That will always stick in my mind as the prime example of egocentric, corporate stupidity.

Rebecca Blackwell´s last blog post..Customer Service is Marketing

]]> By: David Meerman Scott http://ariwriter.com/do-your-customers-believe-in-your-mission-statement/comment-page-1/#comment-1014 David Meerman Scott Mon, 27 Oct 2008 21:19:36 +0000 http://www.ariwriter.com/?p=706#comment-1014 Awesome analysis. As I've said many times before, the language used by companies is not the same as is used by their customers (and potential customers). Companies make this crap up in conference rooms. However, success comes from understanding those you are trying to reach. <abbr><em>David Meerman Scott´s last blog post..<a href="http://www.webinknow.com/2008/10/twitter-and-per.html" rel="nofollow">Twitter and personal branding: The BIG mistake I see people make every single day</a></abbr></em> Awesome analysis. As I’ve said many times before, the language used by companies is not the same as is used by their customers (and potential customers). Companies make this crap up in conference rooms. However, success comes from understanding those you are trying to reach.

David Meerman Scott´s last blog post..Twitter and personal branding: The BIG mistake I see people make every single day

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