Explaining marketing functions to a client, Marc Meyer compared customer prospecting and engagement with silverware. In his blog post, he suggests the choice of knife, fork, or spoon is sometimes dictated by the user experience.
Marc illustrates the choice of silverware is determined by the food being eaten. By expanding one’s offerings from mere silverware to also presenting the user with a chair to sit on, a table to eat at, and a glass of orange juice to drink, proactive engagement helps to satisfy the experience.
Once they are in place, you see how much the user enjoys them, and how they told their friends and what it did for your business and your organization; the feedback has been tremendous versus no feedback before. Customers are talking about you and to you.
That’s a great example!
Do you want to know what flashed through my head when seeing his picture of silverware?
Sporks! I wondered if the company could change its mindset as easily as the user deciding to eat spaghetti and meatballs with a spork and knife, and not a fork, spoon, and knife.
While the spork is not part of the stereotypical restaurant, imagine if the company changes its mindset and offers the hybrid utensil. As this funny video testifies, the user could walk away with a more satisfying experience than without.
Or not.
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Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
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Amazing where inspiration comes from but look at it like this. yes you may go your fave restaurant because the food is good, but chances are the reasons that you back are more diverse and speak more to the experience.
Marc Meyer´s last blog post..A lesson in reputation managment
@Marc The number one reason people choose a restaurant is the experience.
@Ari Not
Jay Ehret´s last blog post..Drill Down to Find Your Interesting Brand