In a comparison of 15 twittering hotel chains, Guillaume Thevenot shows you screen shots and lets you decide which company has the right mixture of broadcast information and customer engagement.
But what about the corporate websites? Of seven hotel chains I picked, three make the cut for telling you they use social media. See if you can spot them. Click any image to zoom:
Hilton Hotel
Marriott Hotel
Sheraton Hotel
Holiday Inn
Four Seasons
Days Inn
Best Western
If you guessed Best Western with its easy-to-read social media sites listed horizontally at the page bottom, chairman and CEO Bill Marriott’s blog link in the left quadrant, and the Four Seasons on Twitter in the bottom navigational bar, you’re right.
I like Best Western’s layout the best. Pun unintended.
The above screen shots are inspired by Four Seasons Palo Alto marketing director Kelly Nelson who talks to Robert Scoble in this enlightening video about how and why the Silicon Valley hotel uses social media.
Related posts:
- From a Galaxy Far, Far Away, Star Wars Embraces Social Media
- My 20 Most Popular Blog Posts on Social Media
- How Do You Define Social Media?
Comments:
Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
978-558-0008
ConvoTrack
{ 4 comments… read them below or add one }
I think as these programs pick up traction then they will become more prominent on the website. You have to remember that SM still only caters to a very small group of users. The rest still don’t know what that Twitter thing is.
Stuart Foster shares How Newbies Can Penetrate the Cult Culture with you
I believe today hotel chains are testing things out with different social media tools, hence why they don’t necessarily shout about it on their high traffic homepage of their brand. Very few like Marriott can really say they achieved something big in social media. Still a learning curve for a lot of them…To be followed.
Thanks for pointing out at my post as well. I do make some personal judgment on the usage of Twitter. It’s not just screen shots. But I leave it open because I think a lot like me are still learning how to use Twitter today. Cheers, Guillaume
Guillaume shares When Hotels Chains use Twitter (part 2) with you
Although small hotels have been seeking ways to keep in contact with customers for ages there wasnt many hotel chain using social media in the past.
Twitter really opened the mind of some hotel chain operators.
New from Peter@Hostelio: Pensiunea Luiza
From the above list we can choose Best Western lay out is best like their policies and their achievements, What my point is the hotel chains are researching with different tools in social media, but they did not get traffic what they expected, only Marriot and some only achieved in social media.