If you are looking for a social network to talk about brands and vote yay or nay whether their products are sustainable — in a casual environment with the marketers for those brands, Greenwala is vying for your attention.
Launched in public beta this week at the GreenBuild International Conference in Boston, this MarketWatch press release elaborates:
The founders envisioned Greenwala as a social media and marketing company that provides the ultimate delivery mechanism to showcase green-based products, solutions and ideas for consumers and business owners. Greenwala’s flagship product is a social community made up of “greenwalas” — people who share knowledge and help others live a greener lifestyle. Within this community, members can learn to be green, brag about being green and share their actions with their friends, family and community.
By uniting consumers and business owners interested in green with the companies and organizations that provide sustainable products and services, Greenwala is paving the “last mile” of sustainability as an easy-to-embrace shade of green. The “last mile” is a concept that refers to the widespread proliferation and adoption of sustainable technologies, products, services and practices already available to consumers. Through direct interaction with consumers in its network, Greenwala is able to work with brand marketers to create online viral campaigns that span the last green mile.
Naturally, pun intended, the company is using social media to further its outreach. You can interact with the walas and its 150 followers on Twitter @greenwala or through its Facebook group with 280 members.
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Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
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