Comments on: Guest Post by Kenneth Weiss: When Social Media Becomes Slightware, Your Brand Does Not Stand a Chance

By: Kristi

Kristi — Fri, 15 Jan 2010 17:40:01 +0000

This is a great article. Our company has experienced first hand both the benefits and nightmares of social media. Social media is definitely useful and necessary, but having a solid plan how to and elements needed is essential. You can’t simply leave your company’s fate to inexperienced bloggers or groups that won’t focus on your company and it’s goals. Thanks for the article.
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By: SEO Begins With Baby Steps | Advantage Ecommerce Solutions Web Strategy Blog

Wed, 04 Nov 2009 04:15:33 +0000

[...] Guest Post by Kenneth Weiss: When Social Media Becomes Slightware, Your Brand Does Not Stand a Chanc… (ariwriter.com) [...]

By: Jannice@Enterprise Micro Blogging

Jannice@Enterprise Micro Blogging — Thu, 24 Sep 2009 18:20:05 +0000

This is one reason why some marketers are still skeptical or still scared in putting their business in social networks. They should research more and learn from the mistakes of others about the process of making a presence in social media networks (also reading this article will help a lot).

By: Eren Mckay

Eren Mckay — Sat, 12 Sep 2009 06:33:51 +0000

I have to agree with basically everything that you just said. Every step that a company takes should truly be well thought out and well planned out.
If they don’t think of strategies or don’t have the man power to solve issues that will come up with their social media strategy it will come back to haunt them.
Reminds me of the saying: “If you fail to plan, you plan to fail”.
All the best,
Eren
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By: Kikolani @ Art of Blogging

Kikolani @ Art of Blogging — Thu, 10 Sep 2009 04:58:06 +0000

Investing the right amount of time and effort into your social media campaign is key. Some businesses outsource their social media to companies who have their employees managing lots of other campaigns. So instead of having a knowledgeable person handling their campaign and sometimes being the first impression with potential new clients, they get someone who is using auto responders, generic content, and poorly written or researched updates which can lead to more harm than good.

~ Kristi
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By: Cops 2.0 » Blog Archive » Just how high does the standard need to be?

Cops 2.0 » Blog Archive » Just how high does the standard need to be? — Thu, 10 Sep 2009 04:18:24 +0000

[...] So while guidelines should indeed determine whether and how much officers participate in social media, self-identifying as officers, administrators should bear in mind that if you worry too much about controlling the message, you risk turning the public away altogether. [...]

By: Joel McLaughlin

Joel McLaughlin — Wed, 09 Sep 2009 20:42:50 +0000

Great points Kenneth, I am sure their have been many occasions when a social website would have succeeded if they adhered to these guidelines.