{ 3 comments… read them below or add one }

1 Craig November 7, 2008 at 5:57 PM Twitter: @budgetpulse

I was under the impression that a true mission statement was for the employees, not the customer. It provides values, practices, and morals employees should believe in so they use as guidelines to instill great work ethics and customer service. Our websites are very new and we don’t have a set mission statement, although we probably should. Could always use new feedback.

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2 Bryan November 7, 2008 at 8:40 PM

I completely agree with keeping it simple. I think 7 words is the maximum for a mission statement.

Bryan´s last blog post..“Rich Is A Religion” by Mark Stevens, 2008

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3 Ari Herzog November 8, 2008 at 1:20 AM

Craig – If the mission statement is for the employee, why is it printed in the annual report and plastered at the end of every press release, not to mention provided to venture capitalists when requesting initial funding?

The mission statement, like the vision statement, is indeed a guiding principle — but for customers to believe in the company and purchase their products, not for employees to instill morals and receive a paycheck.

As Bryan mentioned in his “mission statement” link, if the customer doesn’t agree with the company’s mission statement, then there’s a disconnect and as the old saying goes, “The customer is always right.”

Which goes back to the buzz and why many companies can’t feel it.

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