Comments on: How Do You Feel Buzz? Willing to Prove It? http://ariwriter.com/how-do-you-feel-buzz-willing-to-prove-it/ Strategies and tips on social media and online marketing Fri, 20 Nov 2009 12:20:22 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Ari Herzog http://ariwriter.com/how-do-you-feel-buzz-willing-to-prove-it/comment-page-1/#comment-1268 Ari Herzog Sat, 08 Nov 2008 05:20:51 +0000 http://www.ariwriter.com/?p=837#comment-1268 Craig - If the mission statement is for the employee, why is it printed in the annual report and plastered at the end of every press release, not to mention provided to venture capitalists when requesting initial funding? The mission statement, like the vision statement, is indeed a guiding principle -- but for customers to believe in the company and purchase their products, not for employees to instill morals and receive a paycheck. As Bryan mentioned in his "mission statement" link, if the customer doesn't agree with the company's mission statement, then there's a disconnect and as the old saying goes, "The customer is always right." Which goes back to the buzz and why many companies can't feel it. Craig – If the mission statement is for the employee, why is it printed in the annual report and plastered at the end of every press release, not to mention provided to venture capitalists when requesting initial funding?

The mission statement, like the vision statement, is indeed a guiding principle — but for customers to believe in the company and purchase their products, not for employees to instill morals and receive a paycheck.

As Bryan mentioned in his “mission statement” link, if the customer doesn’t agree with the company’s mission statement, then there’s a disconnect and as the old saying goes, “The customer is always right.”

Which goes back to the buzz and why many companies can’t feel it.

]]> By: Bryan http://ariwriter.com/how-do-you-feel-buzz-willing-to-prove-it/comment-page-1/#comment-1265 Bryan Sat, 08 Nov 2008 00:40:04 +0000 http://www.ariwriter.com/?p=837#comment-1265 I completely agree with keeping it simple. I think 7 words is the maximum for a <a href="http://www.loudamplifiermarketing.com/whats-in-your-mission-statement/" rel="nofollow">mission statement</a>. <abbr><em>Bryan´s last blog post..<a href="http://feeds.feedburner.com/~r/LoudAmplifierMarketing/~3/441380985/" rel="nofollow">“Rich Is A Religion” by Mark Stevens, 2008</a></abbr></em> I completely agree with keeping it simple. I think 7 words is the maximum for a mission statement.

Bryan´s last blog post..“Rich Is A Religion” by Mark Stevens, 2008

]]> By: Craig http://ariwriter.com/how-do-you-feel-buzz-willing-to-prove-it/comment-page-1/#comment-1264 Craig Fri, 07 Nov 2008 21:57:55 +0000 http://www.ariwriter.com/?p=837#comment-1264 I was under the impression that a true mission statement was for the employees, not the customer. It provides values, practices, and morals employees should believe in so they use as guidelines to instill great work ethics and customer service. Our websites are very new and we don't have a set mission statement, although we probably should. Could always use new feedback. I was under the impression that a true mission statement was for the employees, not the customer. It provides values, practices, and morals employees should believe in so they use as guidelines to instill great work ethics and customer service. Our websites are very new and we don’t have a set mission statement, although we probably should. Could always use new feedback.

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