@Christopher: That’s true, and as I recall, I searched you with the middle initial! It’s no less useful that searching for “Chris Penn,” “Christopher Penn,” “Christopher S. Penn” or “cspenn” on Google.

@Jonathan: Thanks for stopping by. Clearly the service is intended for corporate brands, such as your blog notation of Coca-Cola, but had you considered it could be used for people’s names, city names, or abstract ideas, e.g. freedom?

@Franke: You bring up a valid point for companies. What if Jane types “Coca-Cola,” Jill types “Coca Cola,” and “Julie types “Coke.” Shouldn’t all revert to the same brand name?

@David: Maybe your name is more common than Mack’s.

I echo others here about the ability to search for multiple user names. I’m @dmullen on twitter, so that may have changed things.

Thanks for sharing it.

I’m afraid I don’t yet have any answers for you yet on how best to use the score we provide. We know it’s far from perfect and we have plans to make significant improvements to ensure it provides a better reflection of a brand’s visibility on the web.

@jillian we treat all brands as if they are provided with quotation marks around them. Not all the services we interrogate take this into account though.

@christoper supporting a range of different versions of a brand is something we hope to include in a future version.

http://howsociable.com/Christopher%20Penn

gives a different result than

http://howsociable.com/Chris%20Penn

So, useful to a point.

I’m kind of surprised by the difference between searches using my screenname (jilliancyork, which i use just about everywhere online) and my actual name.