How the U.S. Government Marketed Star Wars

by Ari Herzog on May 22, 2009 · 1 comment

Unless you live in a cultural bubble, I’ll assume if I ask you to tell me what “Star Wars” means, you will say something aligned with the first few pages of these 90 million results on Google.

You will say something about 1977 George Lucas film, right?

If I ask you for a political reference, you may draw a line to President Ronald Reagan’s nickname for the United States’ 1983 missile defense program.

Moments ago, I would have agreed with the two references. I would not have connected the dots and suggested a 1979 public service announcement–about drunk driving.

Here’s a new-to-me video filmed in Mos Eisley’s cantina that features some Star Wars characters and sponsored by the U.S. Department of Transportation:

I love finding gems on YouTube.

On the heels of the new Star Trek franchise, imagine if Secretary Ray LaHood revised that clever campaign…

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Comments:

{ 1 comment }

1 Gillian Swart May 23, 2009 at 12:11 AM Twitter: @pigal

That’s way cool … excellent find!

Gillian Swart´s last blog post..Don’t let your fingers do the talking

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