To google or not to google? With a 60% U.S. market share in the search engine industry, the googlesphere is the place to be.
Go anywhere in the world and people not only know Google but they can connect to a country-specific domain:
- Afghanistan: google.af
- France: google.fr
- Germany: google.de
- Greece: google.gr
- Italy: google.it
- Korea: google.kr
- Russia: google.ru
- Spain: google.es
- Switzerland: google.ch
Google owns more domains than any other company which helps explain its ubiquity. It also never advertised on TV. You can’t say the same about Coca-Cola, McDonald’s, Nokia, and Xerox.
You can be like Google
Unlike the search engine, you don’t have to buy up every country-code domain.
Rather, you can do what I do.
Blame the analogous ubiquity of my name but if you google me, you will see this site as the numero uno result. While I own a few domains, I invest the majority of my time improving the search engine optimization, personal branding, and internet marketing of my name to the concepts of politics, society, and culture.
I’m not just online, either. If you approach select people in my communities of friends, colleagues, and acquaintences, they can tell you who I am, what I like, and where to find out more information about me. They will point you to this blog, or to our shared online communities: Facebook, MySpace, Twitter, FriendFeed, and other places where I engage, participate, and contribute with peers. The kicker is all of those communities point back to this blog, thereby increasing my online (and offline) reputation.
Why should you invest your time and money in advertising campaigns when the internet offers you all of that – and more – at a fraction of the cost? Don’t you want to save time and money?
If I can do it as one person with limited resources, imagine what you can do whether a similar individual or a business.
Oh, and like the results of a search engine, I also track my online brand. You can do this too. I can show you how.
Leave me a message below or send me an e-mail if you are interested in hearing more tips.
For related information:
- 12 quick tips to search Google like an expert
- 20 tips for more efficient Google searches
- Top 100 alternative search engines
If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, email delivery, or Kindle subscription.
Related posts:
- How SEO Relevant is Google for Search?
- Google Doodles the Olympics
- Market Your Business Online; Let Google Know You
Comments:
Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
978-558-0008
ConvoTrack
{ 4 comments }
Hi Ari – I had no idea that Google had never marketed on TV. Their growth has always fascinated me.
And you’re right – it’s far cheaper to build a brand online. And I would definitely welcome some more tips on how to do it.
Hi Ari,
I think you’re right, that is exactly why I left advertising for an Internet Start-up.
It’s okay for you Ari, my name is sooooo common. There’s at least a couple of murderers, actors, senators, even a pornstar…
In fact in an effort to grab some of my brand back I wrote a post entitled David Bradley Killer, Lover, Player, Puller, which actually traps a few of those “keywords”!
@Cath: Tips are en route. Anything in particular you and your audience would like to learn?
@Stetoscope: I don’t see the ad world going belly-up but they must embrace technological advances or risk losing clients to competition.
@David: You have it easy. Imagine if you were John Smith.
Comments on this entry are closed.