Three years after film producer Gale Ann Hurd received Going Green USA’s Entertainment Industry Environmental Leadership Award in 2005, she’s making new green waves with The Incredible Hulk.
Variety reported that Hurd hired an environmental consultant to improve on-set efforts including decreasing plasticware and promoting water bottles.
As a result, Variety’s Libby McCarthy writes, “Hulk” will be the first major motion picture with the Environmental Media Association’s Green Seal (based on criteria of how to green film sets) added to its credits.
Kudos to Hurd for not just producing a green themed movie like “An Inconvenient Truth,” “A Civil Action,” “Erin Brockovitch,” or “Soylent Green,” but for taking advantage of the film’s literal color of its main character and for walking the green walk whereas many other film producers of greenish movies just talk the talk.
Moreover, the Environmental Leader indicated that Universal Pictures partnered with the UK-based World Land Trust to develop the Incredible Hulk Carbon Calculator which allows one to plug in data to determine energy consumption and contribute offsets to Paraguayan wildlife.
This is neat stuff, don’t you think?
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Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
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Oh my GAWWD! I fricking LOVE Gale Ann Hurd!
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