Mash Up Your Social Media Strategy

Near the end of “Star Wars Episode III: The Revenge of the Sith,” moments before Anakin Skywalker’s juxtaposition to Darth Vader, he says to Obi-Wan Kenobi: “If you are not with me, you are my enemy.”

Obi-Wan replies: “Only the Sith deal in absolutes.”

If you are building a social media strategy, it is imperative you mash it up.

• Be open to amendment, even if you drafted the law.
• Employ one marketing manager for print and online, not two.
• Don’t separate TV advertising and YouTube viral marketing.
• Treat reporters and bloggers the same.
• Blur the boundary between work and play.
• Think about black and white together.
• Embrace change and diversity.
• Change your mindset.

When designing a social media strategy, mash it up. Don’t be like the Sith, or risk falling victim to the 7 deadly sins of social media.

Photo credit: predatormc @ Flickr

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Tagged as: advertising, marketing, strategy

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