Considering it costs $10 to purchase a domain, $50-100 for a decent annual hosting plan, and minimal effort to create some HTML and upload pictures or scan PDF files, why isn’t every restaurant and bakery online?
Take a look at the blogroll to the right; There’s a simple explanation why the Thirsty Whale, Stella’s, Park Lunch, and the Finest Kind are missing: have no website. I’m all for restaurants thriving from word-of-mouth, but how would a tourist know of the delicious food at Stella’s if there is no online menu?
Surely, service industry venues have the capital so if it comes down to finding that time and effort, I’ll bet many high school students can do the work for cash or for free. If not, I will.
Maybe the solution is the Chamber of Commerce, if not an ad-hoc business association, should create a sub-folder on their website for this purpose. Call it chamberofcommerce.org/restaurants and list every restaurant with PDF menu.
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Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
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