An ugly sight lies at the corner of Water Street and Ocean Avenue.
I acknowledge that everyone wants free advertisement, especially to point tourists to Plum Island, but this is city land and I believe that only the DPW has the right to post signs here. A-frames and other non-city signs should be removed and violating business owners ought to be fined. There’s an easy way to boost the city coffers.
More to the point, the haphazard sign placement does more harm than good as the visual line of sight is skewed looking all over the place. A better and more enterprising solution would be a larger billboard-like sign, similar to at the entry to Port Plaza, that lists every business (or those who choose to pay for the service) and has arrows to the left and arrows to the right.
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Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
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