Comments on: Social Media Advice Not to Follow: Market Motrin and Annoy Mom

By: trisha

trisha — Thu, 20 Nov 2008 14:38:27 +0000

As a mom that was against the entire Motrin Moms movement, my face forward blog regarding this whole thing being silly, has earned me a reputation of anti-moms. I was told that it was me that opened a twitter name to make fun of the moms, when I actually just posted on my blog my opinion very publicly here

http://www.momdot.com/motrinmoms/

The movement about pinning a blame on another mom for a made up twitter name has also spread like wildfire and is my exact point that social network can be comprised of grown up complainers that need to focus time and energy into something that makes a world of difference…perhaps education about babywearing would have been a more appropriate response.

On the crap end of it, I am getting a backlash from the same community I blog in, all for having a seperate opinion, and blamed for something I didnt do.

I need a motrin.

trisha haas
http://www.momdot.com

trisha´s last blog post..This site is pretty fun! Bored at work?

By: Ari Herzog

Ari Herzog — Wed, 19 Nov 2008 04:53:42 +0000

I suppose time will tell if Motrin takes its customers’ medication or will continue to plan future campaigns in the same light.

Like BL, I’m not convinced that Mack is correct and the issue is dead, as much as I’d like to think so.

Jessica, thanks for helping to start this grassroots movement. Maybe “Yes We Can” should be attributed to you and Katja?

And Kim and Kristi, I know exactly what you mean. Who wants to start something?

By: Kikolani | Poetry, Photography, Blogging Tips

Kikolani | Poetry, Photography, Blogging Tips — Tue, 18 Nov 2008 20:18:57 +0000

Definitely shows how a mass mob on social media can create results much quicker than mailing or calling a company. Now you can send your attack message and get tons of other people to join in with you. I agree Kim, maybe people should apply that kind of enthusiasm towards something to make a difference. ~ Kristi Kikolani | Poetry, Photography, Blogging Tips´s last blog post..Rays of Sunlight

By: Kim Woodbridge

Kim Woodbridge — Tue, 18 Nov 2008 14:31:05 +0000

While the Motrin ad was insulting to mothers and the incident was interesting from a social media perspective, it simply reminds me of how I wish we would devote this type of energy to more important issues. As a mother, a more pressing issue to me is that 2007 stats show that 700,000 children in this country were hungry. And I'm sure that number has gone up considerably. But rather than rallying to help hungry kids we are banding together to take down a misguided advertisement. Kim Woodbridge´s last blog post..5 New(ish) WordPress Themes

By: Jessica Gottlieb

Jessica Gottlieb — Tue, 18 Nov 2008 05:31:08 +0000

Thanks for the link and for all the other really great ones too. I had no idea that this would become it's own life force. I figured I'd reach 500 of my readers. Jessica Gottlieb´s last blog post..Countdown to the Jonas Brothers

By: B.L Ochman

B.L Ochman — Mon, 17 Nov 2008 19:38:56 +0000

Hi Ari – Thanks for the link and the wrap-up. I’m not so sure the Motrin response will put the issue to bed. Seth Godin http://sethgodin.typepad.com/seths_blog/2008/11/we-feel-your-pa.html just weighed in saying their response is typically corporate, obviously the product of a committee, and equals nothing more than a missed opportunity to connect. I think he’s exactly right.
BL

B.L Ochman´s last blog post..Social Media Storm Spreads as Motrin Ad Angers Moms

By: mack collier

mack collier — Mon, 17 Nov 2008 19:33:41 +0000

Thanks for the link and discussion, Ari. As you probably know by now, the Motrin site is back up, with an apology. I think that will likely put the ‘Twitterstorm’ to bed, but moving forward will be interesting to see if Motrin begins more closely monitoring the only conversation around their brand.