Posts tagged as:

advertising

Join FeedBite.com and Receive Unwanted Spam

Aug. 26, 2009

Jack Humphrey at the Friday Traffic Report reviewed content aggregator FeedBite and compared it to FriendFeed, a tool I began using many months ago.
Think FriendFeed but with portable widgets.
Two cool uses for this free feed aggregation service are:
1. Public and private feed mashups you can collect and use for research privately or share with [...]

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Disassociating Dog Shit and Depression

Aug. 3, 2009

Dog trainers and mental health clinicians are separately listed in the Yellow Pages–despite differences in their distinct service offerings. This begs the obvious question: Why are they each in the same color-coded telephone book? Shouldn’t both sets of professionals be categorized under different headings–with different associative colors?
A comment on an eight-month-old blog post about paradigm [...]

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Treat Me as a Human

Jul. 7, 2009

If companies treated customers as humans, would advertising exist?
Such is a question posed by Ross Popoff-Walker in a fascinating article at TalentZoo.com. He argues advertising needs reform–through user experience design.
For decades we’ve been saturated with marketing messages from all angles and channels. Messaging that is surface-y rather than cerebral, comical rather than emotional, and usually [...]

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Ideas How Twitter Can Earn Income

Jun. 16, 2009

This is a follow-up to my last blog post on the unfriendliness of Twitter.
If we agree that programming and design interface changes are limited without income, there are four ways Twitter can make money, according to an August 2008 story contributed by Ben Kunz in Business Week:
• Twitter could ask users to pay. It’s been [...]

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Sneak Peek of Business Comments on Yelp

Apr. 9, 2009

Do you recall my blog post two months back about the business importance of using Yelp as an economic development and tourism tool?
A member of the Yelp Elite Squad, indicative of my numerous reviews on the consumer review community, I received an email today providing information about a website feature to launch in the coming [...]

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How a YouTube Video Goes Viral: Baaaa!

Mar. 19, 2009

If nearly 321,000 views of a YouTube video in 48 hours isn’t indicative of a virus, can you provide a better example?
See what happens when Samsung uses herds of sheep on a Welsh mountainside to create an advertisement for its LED technology:

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R-O-T-F-L-O-Ling at Comcast Town

Mar. 3, 2009

I want to know how many advertising dollars were spent on this integrated marketing campaign. Comcast is trying to promote its Triple Play package (which by disclosure, I pay $99 a month for) of high-speed internet, digital cable television, and voice-over IP telephone services.
Over the course of an hour watching NBC tonight, I spotted the [...]

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