Posts tagged as:

branding

Guest Post by Kenneth Weiss: When Social Media Becomes Slightware, Your Brand Does Not Stand a Chance

Sep. 7, 2009

Back when the last puff of air was escaping the Internet bubble, I wrote a column for a business publication on the inability of companies to incorporate the brand into their websites. Companies bought content management systems and used prepackaged templates; emails were forwarded to customer service black holes; atrocious stock photography was used repeatedly; [...]

7 comments Read the full article →

Do You Care If @aektktibtfbd Follows Your Tweets?

Aug. 20, 2009

If @aektktibtfbd follows you on Twitter, do you really care?
What about @hqepdpubkobe, @Cz2bt2, @BelindaOwens68, @FreeMacBookAir9, or the @GreatestHebrew?
I am routinely singled out at meetings and conferences for having a high number of Twitter followers as an indicator of online influence. That’s all and well, but with recognition that 60% of new Twitter users quit in [...]

6 comments Read the full article →

From a Galaxy Far, Far Away, Star Wars Embraces Social Media

Jun. 2, 2009

The world of Anakin and Luke Skywalker, Princesses Amidala and Leia, Han Solo, and R2D2 is alive and well and engaging with you in social media. Are you ready to receive it?
George Lucas’ masterpiece begins at starwars.com, where you can watch recent episodes of the animated Clone Wars TV series, shop for official merchandise, read [...]

21 comments Read the full article →

How Newspaper Mission Statements Could Change

May. 26, 2009

The Dallas Morning News celebrated its 21st birthday in 1906 and general manager George Bannerman Dealey, according to the newspaper’s history, spoke the words that guide the management and operation of The Dallas Morning News to this day. Referring to the founders of the newspaper, he said:
They built The News upon the rock of truth [...]

3 comments Read the full article →

Are You Among the 76% Adding Value Online?

Mar. 4, 2009

Unless a Netpop poll of 4,384 Americans is wrong, consumers are communicating online more than they devote to shopping and playing games.
Stated differently, according to slide 8 of the below presentation, of 138 million U.S. broadband users age 13 and up, 76% are using social networking to add value.
These are people, like me and maybe [...]

9 comments Read the full article →

R-O-T-F-L-O-Ling at Comcast Town

Mar. 3, 2009

I want to know how many advertising dollars were spent on this integrated marketing campaign. Comcast is trying to promote its Triple Play package (which by disclosure, I pay $99 a month for) of high-speed internet, digital cable television, and voice-over IP telephone services.
Over the course of an hour watching NBC tonight, I spotted the [...]

27 comments Read the full article →

20 Advertising and Marketing Strategies For You

Feb. 28, 2009

Photo credit: Will Lion
Drawing inspiration from Adriel Hampton’s roundup of his 8 tips for government practitioners, and recalling I haven’t written many Saturday roundup pieces in a while, here are my 20 tips and strategies on advertising and marketing, culled from past articles I’ve written here.

7 comments Read the full article →

← Previous Entries

ConvoTrack