Posts tagged as:

marketing

Guest Post by Kenneth Weiss: When Social Media Becomes Slightware, Your Brand Does Not Stand a Chance

Sep. 7, 2009

Back when the last puff of air was escaping the Internet bubble, I wrote a column for a business publication on the inability of companies to incorporate the brand into their websites. Companies bought content management systems and used prepackaged templates; emails were forwarded to customer service black holes; atrocious stock photography was used repeatedly; [...]

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Why Email Marketing Still Sucks

Aug. 15, 2009

That damn redhead, Stacy Lukasavitz, in her marketing guidance for email etiquette, reminds me of a memorable message I received this week:

Unlike Stacy’s guy who insists she visit a software website, my guy uses more passive language; but that’s the only difference.
The content of both email messages and their subject lines are evidence both Peter [...]

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Disassociating Dog Shit and Depression

Aug. 3, 2009

Dog trainers and mental health clinicians are separately listed in the Yellow Pages–despite differences in their distinct service offerings. This begs the obvious question: Why are they each in the same color-coded telephone book? Shouldn’t both sets of professionals be categorized under different headings–with different associative colors?
A comment on an eight-month-old blog post about paradigm [...]

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Market Emails Timely, Unlike Yokway

Jul. 28, 2009

I received this email invitation a few hours ago:
Note the date of July 27, 2009.
Louis Gray wrote a product review of Yokway in March 2008 and the company’s Twitter feed @yokway hasn’t been updated since December 2008.
The kicker is I never heard of Yokway and turned to Google for help.
With this background, why did I [...]

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How to Get 21,347 Twitter Followers in 2 Weeks

Jul. 20, 2009

Jim Keayes tells you how to do it right here. If you browse through recent tweets of his as @Jim_MLM, @MLM_JimK, @OnlineMLMSucces, @MLMLeadsNow, @TotalMLMLeads, @MLM_Now, @BurnBellyFatNow, and several under guises, you can see how he does it.
But, there’s the rub. They are guises. Here’s what Jim purports at the beginning of his Twitter success link:
I [...]

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Treat Me as a Human

Jul. 7, 2009

If companies treated customers as humans, would advertising exist?
Such is a question posed by Ross Popoff-Walker in a fascinating article at TalentZoo.com. He argues advertising needs reform–through user experience design.
For decades we’ve been saturated with marketing messages from all angles and channels. Messaging that is surface-y rather than cerebral, comical rather than emotional, and usually [...]

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Guest Interview with Mr. and Ms. Teagan: Analyzing Pornography, Parenthood, and Public Relations

Jun. 9, 2009

Before the launch of AdultBluReview last winter, prospective buyers of adult movies released on Blu-Ray discs relied on word of mouth to learn about plots, performers, scenes, and skin.
No more.
Named Penthouse Pet in January 2009 with dozens of adult films under her belt, Teagan Presley is leading the entrepreneurial startup, AdultBluReview, with free text and [...]

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