Posts tagged as:

newmarketing

Emulate Co Co. Sala and Earn Customer Respect

Oct. 9, 2009

Located in the heart of our nation’s capital and steps from Chinatown, Co Co. Sala is a boutique chocolate bar and restaurant that soothes the senses and serves as a date spot and people watching heaven after work or on weekends.
I don’t live in Washington, D.C. but during a visit there in March 2009, I [...]

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Lifting Social Media Marketing with Gravity

Sep. 3, 2009

In the spirit of Kara Brickman’s compendium of post-PodCamp Boston 4 brouhaha at the beginning of August, I felt it prudent to emulate her and share with you a summary of social media strategies gleaned from this week’s Gravity Summit.
Beverly Macy and Ronald Rumford deserve a standing ovation — GO ON, STAND UP AND CLAP [...]

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Going to the Gravity Summit

Aug. 30, 2009

In his precise summary of the event, Matthew Gilbert cites experiential learning and personal relationships as positive gains from his attending the first Gravity Summit in February 2009 at UCLA.
Six months later and after events at UC Irvine and Stamford, the fourth Gravity Summit touches down at Harvard University tomorrow morning.
“Speakers invited to participate [...]

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Why Email Marketing Still Sucks

Aug. 15, 2009

That damn redhead, Stacy Lukasavitz, in her marketing guidance for email etiquette, reminds me of a memorable message I received this week:

Unlike Stacy’s guy who insists she visit a software website, my guy uses more passive language; but that’s the only difference.
The content of both email messages and their subject lines are evidence both Peter [...]

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3 Steps to Attract Fans to Your Facebook Page

Aug. 13, 2009

Scenario: You followed the official steps and created a Facebook page for yourself or your business. If you scan through popular pages with tens of thousands (or more) fans, ranging from glamorous Victoria Secret’s Pink to glitzy Harley-Davidson to simple Barack Obama–and if you keep in mind their Facebook pages did not sprout overnight into [...]

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Take Your Business to New Heights, Part 1

Jul. 5, 2009

The advent of social technologies and web tools are transforming the business landscape.

It used to be that business leaders assembled in conference rooms at 9 a.m. to talk about their competition and decide how to develop and design the next product. Today’s business leaders, cognizant they can’t generate sales leads without customers–many of whom are [...]

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