The advent of social technologies and web tools are transforming the business landscape.
It used to be that business leaders assembled in conference rooms at 9 a.m. to talk about their competition and decide how to develop and design the next product. Today’s business leaders, cognizant they can’t generate sales leads without customers–many of whom are complaining and offering suggestions 24/7–are engaging with their audiences and creating social software tools and online communities to crowdsource and improve upon.
Perusing Wikipedia’s definition of Enterprise 2.0, that’s clunky.
As I indicated two weeks ago, if Government 2.0 involves involves using social media and the real-time web to make a smarter and informed government, then Enterprise 2.0 illustrates why corporate missions are in a state of flux. Namely, E2.0 describes the processes that Forrester Research’s George Colony has argued for years: business technology needs to be the new face of entrepreneurialism.
By means of a case study, here’s Dominique Hind’s presentation on Dell’s Ideastorm:
Techweb granted me a media badge to attend last week’s Enterprise 2.0 conference. I met many fascinating people who I previously knew electronically only–from Comcast’s digital director Frank Eliason to Allysis’ president Ethan Yarbrough (see his guest post here)–but I didn’t learn much.
Gil Yehuda is writing a great series about his learning experience at the conference–here’s his first part–and while I scribbled an assortment of quotes and phrases to take away and expand upon, I found many of the presenters either repeated each other or spoke at length about their companies and little about their industries.
Whether I attend a conference as a speaker or blogger, I like to learn something in person that I can’t learn by stringing keywords together in a search engine. Yet the latter is what I experienced. My notes will be the subject of tomorrow’s blog post…
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Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
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I look forward to tomorrows blog post. Taking your business to a new level constantly is tough, it takes patience, hard work and positive thinking. I like the following quote:
Obstacles are those frightful things you see when you take your eyes off your goal (I don’t know the author)
Excellent videos above…thank you for the share. Its really amazing to see how Web 2.0 and all of its glory is starting to truely shape organizational strategy. Its sort of like the wild west though at this point, everyone claims they know where the gold is….but its not so simple.