Twitemperature Checks Twitter Relevancy

by Ari Herzog on December 23, 2008 · 11 comments

Check your TwitemperatureRecalling the many ways people describe Twitter, the general tone revolves around people gathering around water coolers, coffee shops, airport terminals, business association meetings, and riverways to inform, delight, and share tips and updates on this thing called life.

Unlike Facebook, MySpace, LinkedIn, and other social networks, Twitter is essentially synchronous, enabling anyone who wants to engage in the same conversation at the same time.

Facebook, despite its popularity of status updates, walls, and group messaging, is asynchronous. This is not a bad thing, but it is near-impossible to gauge the relevancy of what people are writing on one wall compared to another wall. (Every Facebook member has a virtual “wall” where others can scribble graffiti messages to be read by any friends of that person.)

When a lot of people tweet about the same issue, there’s a sense of relevancy and trending increases:

Trending statistics for December 23 2008

I tweeted about Madoff, HubSpot, Santa, and Xmas today. But I did not tweet the other topics. They weren’t relevant to me, nor did I notice those keywords from people I follow.

What if you could check whether your tweeting is hot or cold, compared to the trends?

Announced to the public on Nov. 18, 2008, here is the scoop:

Twitemperature ignores meaningless points of measure like number of followers and number of people you are following, and instead focuses on what you’re actually saying, now. We poll your last several hundred tweets and score what you’re saying against what everyone else is saying in current hot conversations on Twitter and elsewhere.

I ran it a few minutes ago and measured a blistery 32 degrees Fahrenheit.

By contrast, @CNN is 19 degrees while @HuffPost is a red-hot 138. One way of interpreting this data is CNN is tweeting news stories, but they are not keyword-rich; whereas the Huffington Post is being echoed around Twitterville.

It’s a neat concept, don’t you agree?

Hat tip to the Business on Twitter blog

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Comments:

{ 3 trackbacks }

How to Use These 2009 Marketing Trends to Build Your Business at Strategy Stew
December 24, 2008 at 8:44 AM
Weekly Updates from Twitter Freaks Group at Diigo | The Web2Marketer
January 28, 2009 at 12:05 AM
vtweetup (Morgan W. Brown)
February 5, 2009 at 9:11 PM

{ 8 comments… read them below or add one }

1 wendyhuffman December 23, 2008 at 11:44 PM

Twitter Comment by @wendyhuffman (wendyhuffman)

I’m hot; Thanks!!@ariherzog Are you hot or not on Twitter? Check your trending relevancy with Twitemperature: [link to post]

http://twitter.com/wendyhuffman/statuses/1075714285

– Posted using Chat Catcher

Reply

2 wendyhuffman December 24, 2008 at 12:01 AM

Twitter Comment by @wendyhuffman (wendyhuffman)

@ariherzog Are you hot or not on Twitter? Check your trending relevancy with Twitemperature: [link to post]

http://twitter.com/wendyhuffman/statuses/1075737020

– Posted using Chat Catcher

Reply

3 Rich Tucker - CruiseSource.us December 24, 2008 at 12:09 AM

Congrats at rating being hotter then CNN!

If you have followers retweeting your posts, recommending you to their followers, and that you are talked about then you have an idea that your hot or that you are effectively utilizing Twitter. You do not really need the rating tools.

I do think that Twitemperature is neat concept…I am guessing you could score pretty high just by Retweeting the people you follow all day and never adding any real value or original thoughts to the conversation. So you would be hot in relevancy on the Twitemperature scale, but to actual users you would not be seen as adding value.

Looking at a combo of the tools like Grader and Twitemperature that rate twitter users, we can get a great idea of how we compare to the rest of the twitterverse. At the end of the day Audience is king…and you do not grow a large audience without being Hot. The people who have large amounts of followers drive a lot of the conversation, so their large audience “echoing” their tweets will make them very hot.

Out of Curiousity I am off to check my twitemprature!

Rich Tucker – CruiseSource.us´s last blog post..How Does Santa Customize Christmas for you?

Reply

4 RichTucker December 24, 2008 at 12:19 AM

Twitter Comment by @RichTucker (Rich Tucker)

@ariherzog commented on your blog post on Twitemperature…and checked my temp – [link to post] 180 degrees F

http://twitter.com/RichTucker/statuses/1075759816

– Posted using Chat Catcher

Reply

5 Kim Kobza December 24, 2008 at 7:05 AM

If you were CNN and really understood this wouldn’t you be concerned. At least in this crowd CNN is not in trend. That is less of an issue for individuals who may be outliers. It may actually be better for outliers, or at least more expected, for them not to be on a trend line.

Reply

6 Tim Laubacher December 30, 2008 at 10:42 AM

Thanks for the link to my blog.

I think you have an interesting idea, being able to check the twitemperature of various sources. I’m trying to think about what it really would do for a user, besides just being fun.

It allows you to see how connected a user is to what is mainstream at the moment. It might be even more useful to allow the twitemperature user to set a time span, so one could check how mainstream relevant a twitter user’s posts have been over a week, a month, or longer.

Tim Laubacher´s last blog post..Trophies in the trash

Reply

7 twittes1 January 4, 2009 at 7:51 PM

Twitemperature Checks Twitter Relevancy ? AriWriter: Recalling the many ways people describe Twitter, the genera.. [link to post]

http://twitter.com/twittes1/statuses/1096097409

– Posted using Chat Catcher

Reply

8 twittes January 4, 2009 at 7:57 PM

Twitemperature Checks Twitter Relevancy ? AriWriter: Recalling the many ways people describe Twitter, the genera.. [link to post]

http://twitter.com/twittes/statuses/1096105696

– Posted using Chat Catcher

Reply

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