Referring to a $5 billion appeal announced yesterday that they expect to file before the U.S. Congress, Hustler Magazine boss Larry Flynt and Girls Gone Wild creator Joe Francis said they want to “rejuvenate the sexual appetite of America.”
Ridiculous or not, I don’t blame them for trying.
Regardless how you feel about pornography, surely you agree that sex sells, right?
With her first Twitter message broadcast nearly a month ago, Jenna Haze also knows about sex and sales.
Until a few days ago, I hadn’t realized one of the adult entertainment industry’s hottest personalities was using Twitter…
On personal limits: I am a private person.. Having a stranger touch my stuff freaks me out.
On shopping: Okay I just spent another 14k on my wardrobe for AVN/AEE! And I still have to get shoes and accessories! Look out Vegas!!
On travel: Landed in Denver. Holy crap it’s like the north pole!
On work: Okay I’m actually too professional to walk out but seriously.. 13 hours and still haven’t done my dialogue!
Jenna (not her real name) is a 26-year-old “pornographic actress,” as described on her Wikipedia page. She’s the recipient of numerous awards, including 2008′s Orgasmic Oralist by the X-Rated Critics Organization.
Her Twitter biography is direct: Adult Icon.
I can’t think of any common interests I share with Jenna, except one: an appreciation for social media and online marketing.
Here’s an example:
Run a Google search on my name and peruse through the 34,300 results. The top 10 include my blog, social networking profiles, and features about me from other people.
A search on her name, despite over 5.6 million results, is not that different. Jenna’s top 10 list also includes her personal website and a mix of fan pages.
Did I mention she tops this list by COED Magazine of twittering porn stars?
You can tell from her use of Twitterific that she uses a Mac. (I use a PC.)
You can follow Jenna’s exploits at @jenxstudios.
Check out the below video which is half clean and half naughty. I especially appreciate the part when Jenna talks about adult toys that are manufactured “toward women” but not “for women.”
While I know little about vibrators, I agree that companies should stop making products aimed at customers. Rather, in the spirit of social media, companies should listen to what their customers are saying, assess and evaluate the popular opinions, and work with the customers and fans to create new products.
I think Jenna Haze would be a great social media evangelist.
But she can’t do it alone. She’s a busy actress.
That’s where I come in.
I’d like to offer my consulting services to the adult entertainment industry.
Surfing through other self-described adult icons on Twitter (and seeing who they follow, too), I notice some, like Ancilla Tilia, a Playboy Playmate from Amsterdam, are experiencing the same frustrations about social networks as everyone else.
Here’s what Ancilla tweeted about 10 hours ago:
I can’t use my facebook because it’s overloaded with friends/requests, applications and other nonesense. Who knows what to do?
I do.
Others, like sexinstilletos, link their Twitter profiles to blogs and MySpace pages; but when you visit those sites, there are no reciprocal links back to Twitter.
Why not? I do. My Twitter links are off to the right side of this page. Let alone right here.
How about adult brands who reply to people but don’t include names of the real people doing the tweeting in the bio fields? See AVNAwards and NaughtyReviews as examples. They should follow the tips I provided about branding the LA Times on Twitter.
Shall I go on?
If you’re interested, I’d like to help. Please contact me.
And if I’m off my rocker, add a comment below. Keep the language clean, OK? If your comment doesn’t meet my blog policies, it will be deleted. Thanks!
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I’d tap (into) that
Good call. So you’re offering your services for mainstream social media. How about the adult-industry specific networks?
Ari,
Very creative and interesting research! I guess you have proven that social media can be used for any industry, from the mundane Draino to ball bearings to adult icons. One other thing you could help Jenna and her peers with is getting back her good name. Yes, @Jennahaze has been brandjacked! Good luck in your quest!
Warren´s last blog post..Please Help David Armano Help Daniela’s Family
I imagine that not many marketing/consulting services or PR folks would even think about working with this particular field, so it must be as if you are trying to venture into uncharted territory.
Interesting.
Geoff Girardin´s last blog post..I can see you.: Be afraid
Ari – you hit the ball out the park on this one. You took one of the touchiest “public” topics and created a serious but playful case on how you could help. Really well done!
Aaron
Aaron Strout´s last blog post..Changing my Twitter Handle
@ariherzog’s post RE Twitter porn & how he can help is not only entertaining but quite clever (& clean). Nice work! [link to post]
– http://twitter.com/aaronstrout/statuses/1104338559
– Posted using Chat Catcher
Shaking my head in pure mystification at @ariherzog’s latest post on Twitter porn. [link to post].
– http://twitter.com/nooozeguy/statuses/1104358366
– Posted using Chat Catcher
Ari, well done. Great post and a very funny look at the topic. One does have to wonder though about porn’s influence on the adoption of technology in general. Why did VHS beat BetaMax? Porn. Why did BlueRay beat HD DVD? Porn. CNN, FoxNews, Britney Spears and Shaq can all get on Twitter…but if it ever were to go mainstream wouldn’t it be porn that brings it to that level?
The issue, of course, is that Twitter is much more public than renting a movie…so how long until Twitter allows you to hide the folks you are following from other people?
Hope someone contacts you before January 10th so you can get a ticket to AVN
Kyle Flaherty´s last blog post..Is Social Media the Same As Marketing? Yes! No!
Laughing at @ariherzog’s bolding of this: “While I know little about vibrators…” [link to post]
– http://twitter.com/nooozeguy/statuses/1104362850
– Posted using Chat Catcher
Finally those years of “research” have come in handy (pun fully intended).
Seriously, this is great stuff!
Porn has led the way on most Web innovations– especially ones which actually make money. It makes perfect sense that the adult entertainment industry would take advantage of Twitter.
Ari, I’m glad you’ve gone ahead and opened up this subject. It’s one that I’d like to see some serious (business-oriented) discussion around.
As you point out, these actors are busy earning their living doing what they do, which leaves little time for untangling the awful mess that is “social media marketing.” Do you propose to ghost-Twitter for them, so they don’t have to spend the time doing it themselves? That kind of destroys the whole “authentic voice” notion of social media.
Alternatively, do you propose to educate them so that they can more efficiently use social media with what very little time they already have to spend using it? To what end? An established adult actor will get new work based on previous work and networking with others in the industry. They could self-promote their personal brand to increase sales of their products, but do most actors earn royalties based on sales? Or, do they get a fixed payment for the work? If it’s the latter, self-promotion doesn’t directly correlate to higher earnings, so how do they justify the time spent?
This is another instance of a solution looking for a problem, I suspect.
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What I like most about this post (besides the fact that it was SFW fun morning reading) is that it clearly demonstrates how all brands — business or individual — have similar needs and challenges. Whether a business sells sex toys, cars, electronics, or shopping carts, it needs to build products that customers want to buy, a recognizable brand, and a trust relationship with consumers. Individuals need to build personal brands that help them rise above the crowd, regardless of whether the crowd includes adult film stars, accountants, or even social media consultants.
Thanks for going out on the limb. Let us know how this new venture goes.
Do adult actors really need social media consulting? @ariherzog hopes so: [link to post]
– http://twitter.com/dossy/statuses/1104419010
– Posted using Chat Catcher
Reading the plethora of responses (so far) I should add that Twitter is only the tip of the iceberg. To Cheng and Josh, I’m not focusing on Twitter but it’s the only network to my knowledge that is really open to anyone, so everyone buys into its scalability, whether through a computer or a mobile device.
Yes, adult stars are using MySpace but they’re not really on Facebook (other than a scattering of fan pages). They’re not on LinkedIn; why not?
Many adult stars have their own websites, but few are blogging. This relates back to time.
To this end, Dossy, I don’t want to ghost-tweet for anyone because that tears authenticity. But education is a big part. If you look at @Playboy and PenthouseUS there are different models; the bunny magazine broadcasts like CNN, while the more risque sends replies.
Thanks for your thoughts, all. And, Kyle, of course you’re right about the VHS/Betamax history and how pornography made history. It almost makes me wonder who was the first tweeting porn star, and where on the timeline does that tweet fit?
The porn industry knows what they are doing and the whole bailout is just smart publicity stunt to gain more attention, and why not. I bet you will see more social media revolved around porn and even more interactive things coming along. If they get users interacting with porn stars, forget billions, let start entering trillions for the porn industry. I’m with you as well, wouldn’t mind working for them.
Twitter Porn and Why @ariherzog would like to Help [link to post]
– http://twitter.com/NaughtyReviews/statuses/1104913602
– Posted using Chat Catcher
Thanks for the sound advice on Brand Enhancement via twitter Ari…
The adult film industry has been on the forefront of online marketing from the beginning. One of the first using the web (and making $ at it), first using online video, etc. Maybe the reason why they aren’t as prevalent on FB, Twitter, etc. is because of all the rules on nudity, etc. Porn customers want to SEE what the actors, etc. are doing, not READ it. Too many clicks to get to the good stuff, no?
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You just broke my brilliance meter. Have tweeted.
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commenting on @ariherzog’s latest post… [link to post]
– http://twitter.com/rockstarjen/statuses/1105079978
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If one of the purposes of today’s information superhighway is to narrow the bridge between Luddites and technology adopters, then shouldn’t every social media consultant, PR agency, and government relations group work in conjunction with the adult entertainment industry, which, as everyone including Craig and Jen agree, is leading the charge?
I don’t necessarily want to work for Jenna Haze or Ancilla Tilia. I’d like to work with them and their friends and colleagues.
Social media is about collaboration.
Forget about Facebook and MySpace. As Mashable wrote last year, how about YouPorn?
Imagine the potential. Imagine the innovation. I’d like to help.
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