Web 2.0 is Meaningless

Regardless what you think of when you hear terms like Web 2.0, Enterprise 2.0, Government 2.0, Business 2.0, Mobile 2.0, Sales 2.0, Blah Blah Blah 2.0, it’s meaningless.

Throw the ideas out the door.

Tim O’Reilly, who coined Web 2.0, now says cloud computing is another name for it.

Maybe Guy Kawasaki was right, when he said Web 2.0 is “bull shiitake” and spin for something that’s either good or bad. And Guy should know, as an Apple marketer in 1984.

Which begs the question what anything means anymore.

All I know is a new survey by the Pew Research Center indicates that nearly everyone knows what it is. It being Web 2.0 cloud computing.

Think of the internet as a cloud, and everything you do online that you don’t do on your computer, the things you can do on any computer in the world are computing tools and services of the cloud.

Welcome to the new Web 2.0: cloud computing. Everyone is doing it. By reading this blog (which exists in the cloud), you are, too.

John Horrigan, Pew’s associate director, indicates:

• 51% think it is easy and convenient
• 41% like to access their data from any computer
• 39% want to share information

Of course, I already wrote how you have no privacy online and here are some cloud statistics to back that up:

• 90% would be very concerned if their data was sold
• 80% would be very concerned if their photos or other data was used in marketing campaigns
• 68% would be very concerned if their data was analyzed by companies providing the services and displayed ads to them based on their actions

If interested, here’s a list of the 10 laws of cloudonomics. Or Web 2.0-onomics for you slackers.

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