Ask a random person on the street to tell you what he ate for breakfast that morning and you get an answer.
Ask a random business owner at a conference to say his mission statement and he stumbles.
What does it mean?
Photo credit: incurable_hippie @ Flickr
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Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
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The mission statement of Blog Solace (my company) is to bring people happiness (solace) by making their blog/WordPress issues disappear. However, it doesn’t really roll off the tongue! I probably need to work on it.
Sherry´s last blog post..WordPress Security Upgrade to 2.6.5
The former is simple and empirical. The latter is complex and often abstract, aspirational, ambiguous or qualitative.
best advice given on writing mission statements:
Must easily convey what you do and why in the length of an elevator ride.
It means most people are more passionate about breakfast.
Best,
Rich
Hi Ari
Nice one, put a smile on me.
So, if we are able to make our missions statement simple and empirical it’s as easy to digest as breakfast
Karin H. (Keep It Simple Sweetheart, specially in business)
Karin H.´s last blog post..When wood turns digital
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