As a means to further my personal branding across websites, I typically choose ariwriter or ariherzog as my preferred screen names. People know me by my name and my online moniker.
For instance, I use ariwriter for my film reviews on the IMDb and restaurant reviews on Yelp, and ariherzog on Flickr.
On TripAdvisor, though, where I ultimately chose ariwriter, I saw the following text beside the fill-in box for a screen name:
Please do not use your real name – this screen name will be your public identity on TripAdvisor.
Why does TripAdvisor frown on people to post reviews under their real names?
I’d rather believe the legitimacy of a review written by JohnSmith than JohnSmiles25, wouldn’t you?
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Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
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