Comments on: Why Isn’t PR Aligned with Social Media? http://ariwriter.com/why-isnt-pr-aligned-with-social-media/ Strategies and tips on social media and online marketing Fri, 20 Nov 2009 12:20:22 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Douglas Walker http://ariwriter.com/why-isnt-pr-aligned-with-social-media/comment-page-1/#comment-419 Douglas Walker Thu, 11 Sep 2008 02:15:00 +0000 http://ariwriter.wordpress.com/2008/09/03/why-isnt-pr-aligned-with-social-media/#comment-419 There are two extremes here: 1. old-school ad and PR types who are avoiding trying to learn the new rules<br/>2. Social Media evangelists who don't know the first thing about business communications, but have loads of opinion.<br/><br/>Obviously there are many people who fall in between, but the few who really know communications AND understand the implications of social media don't get the digital ink.<br/><br/>Bridging the gap between these worlds is hard and largely obscure work. Most people who really see both sides are out providing value to clients rather than trying to lead another charge at the "old guard" or pretending its business as usual. There are two extremes here: 1. old-school ad and PR types who are avoiding trying to learn the new rules
2. Social Media evangelists who don’t know the first thing about business communications, but have loads of opinion.

Obviously there are many people who fall in between, but the few who really know communications AND understand the implications of social media don’t get the digital ink.

Bridging the gap between these worlds is hard and largely obscure work. Most people who really see both sides are out providing value to clients rather than trying to lead another charge at the “old guard” or pretending its business as usual.

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