Have you seen this video showing a behind the scenes tour of of an award-winning creative farm? It’s not to be missed! Watch the narrator as he guides you through their juicing and distribution process in southwest England:
Amazing stuff, eh?
It gets better.
In my last blog article, I referenced the pending death of the Yellow Pages (despite statistics to the contrary) and how 13-year-old design tips for Yellow Pages ads pose questions about their relevance today.
But that assumes the Yellow Pages are the same drab book of literally yellow pages as every household and business has on display on a dusty shelf.
What if the Yellow Pages were not yellow? What if the directory was reorganized and color coded by industry? What if opening the Yellow Pages was an experience, a destination, a wondrous discovery?
Take a look at this print campaign from ad agency Grey Worldwide’s Dubai office in the United Arab Emirates. See how the Yellow Pages could be reinvented where it’s still advertising but the focus is on white weddings, red roses, green grocers, and black funerals?
Advertising Agency: Grey Dubai
Creative directors: Danny Higgins, Alisdair Miller
Art director/copywriter Jay Furby
Account supervisor Joanna Naoum
Imagine the potential if you ripped apart the status quo and challenged everything you knew. Your mind was blown away by that video above, right? And this ad campaign blew you away some more.
You can’t go wrong with new ideas, can you?
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Ari Herzog is an online media strategist and Newburyport City Councilor-Elect.
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Hmmm good idea but what about the extra ink and printing costs???
AnthonyF.´s last blog post..It’s Ok, You really Don’t Need Your House Phone Anymore
Great ideas around different colors. Breaking the mold is often the best thing. Cheers, David
Anthony, of course there is the issue of printing costs, but still a new way of thinking…. as David says, it’s about breaking the mold.
A great creative advertising idea. Interesting association of blue with psychiatrists and brown with dog trainers. The colour blue doesn’t come to my mind when thinking of psychiatrists.
Suzette
New from Suzette Austin:
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